In the past, it was easy for someone to write off social media as a trend or something only the kids were doing. However, consider now that Facebook is technically been around long enough to be an adult (it just turned 18 this past year!). Here are five reasons why a small business owner should invest in their social media content:

1. Social media can help you reach a wider audience: Social media platforms have billions of users, which means that by creating and sharing content on social media, you can reach a much wider audience than you could with just a physical storefront or through traditional advertising methods.
2. Social media can help you build relationships with customers: Social media provides a way for you to interact with your customers and build relationships with them. By responding to comments and messages, sharing updates about your business, and interacting with your followers, you can create a loyal customer base that is more likely to return and recommend your business to others.
3. Social media can help you generate leads and sales: By using social media to promote your products or services and including calls to action in your posts, you can turn your social media profiles into a valuable source of leads and sales for your business.
4. Social media can help you improve your search engine rankings: By creating and sharing quality content on social media, you can improve your search engine rankings and make it easier for people to find your business online.
5. Social media can help you get valuable feedback: By engaging with your customers on social media, you can get valuable feedback about your products or services, which can help you improve and grow your business.

Photo by Rami Al-zayat on Unsplash