Small business owners have so much on their plate that sometimes brainstorming social media content gets put on the back burner. Here are a few ideas small business owners can use to create social media content:

1. Share behind-the-scenes glimpses of your business: People love seeing what goes on behind the scenes at their favorite businesses. Consider sharing photos or videos that give your followers a glimpse of what it's like to work at or run your business.
2. Share customer reviews and testimonials: Customer reviews and testimonials can be a powerful tool for building trust and credibility for your business. Consider sharing positive reviews or testimonials on your social media accounts.
3. Share industry news and updates: Sharing industry news and updates on your social media accounts can help keep your followers informed and engaged. It can also help position your business as a thought leader in your industry.
4. Share tips and advice: Share tips and advice related to your business or industry on your social media accounts. This can help position you as an expert and provide value to your followers.
5. Share user-generated content: Encourage your followers to share photos or videos of themselves using your products or services, and then share this content on your social media accounts. This can help build a sense of community around your business and showcase the ways in which people are using your products or services.
6. Host a social media contest or giveaway: Consider hosting a social media contest or giveaway to engage with your followers and attract new ones. This can be a fun way to generate buzz and get people talking about your business.

Photo by Austin Chan on Unsplash